In this episode, Yasmeen Tadia, a former HR professional turned Confectionary Visionary & Mom of the Year exchanges pivotal moments, lessons & learnings, and fond memories from nearly a decade of friendship, with Dallas’ own Luxury Retail & Experience Guru, Chuck Steelman of Trademark Properties.

The vehicles featured in this episode are the Bentley Bentayga Hybrid and Aston Maritn DBX, courtesy of the Avondale Premier Collection in Dallas, Texas.

ABOUT OUR FEATURED GUESTS:

MEET YASMEEN TADIA: Make Your Life Sweeter Founder Yasmeen Tadia has transformed carnival-style cotton candy and popcorn into gourmet indulgences with her signature line of sweet sensations, including Fluffpop Gourmet Mini Cotton Candy, Hotpoppin Gourmet Popcorn, Sugaire Organic Cotton Candy, LeMod Macaron, and ModSweets. Now considered the queen of confection, this wasn’t Yasmeen’s original career path. A Southern Methodist University Cox School of Business grad, she spent 10 years in corporate America before embarking on the Make Your Life Sweeter journey. However, her time spent in a variety of management positions, and later as the corporate director of human resources for a large hospitality company based in New York City, did give her the confidence kick she needed to turn her sweet dream into serious business.

“Make Your Life Sweeter,” a motto Yasmeen lives by, works to make a sweet and lasting impact on the lives of others by supporting a variety of charitable initiatives. This passion for giving back inspired her to create her own non-profit, Random Acts of Sweetness which launched in 2017. Yasmeen’s son, Zain, often works alongside his mother, providing inspiration and input on new flavors. When Yasmeen is not crafting confections or giving back, she is likely guest speaking on a number of topics including entrepreneurship and leadership, or happily creating memories with Zain by traveling with her son to instill a sense of adventure and global citizenship.

This Episode of INTERSECTIONS, an Avondale Original Series was made possible by:

Guests: Chuck Steelman & Yasmeen Tadia

Location: The Tower Club (Dallas)

Cars: Bentley Bentayga & Aston Martin DBX

Concept: Admirable Devil

Production: Muddy Shutter Media

Post-Production: Mothership Media

Art: Stephen Selzler

Women leaders need to hear these 5 important tips from Yasmeen Tadia, CEO of Make Your Life Sweeter. | Local Profile | Women in Business Summit | October 2021

DBX is designed to drive the creative, innovative, and inspired. While curating a FUN, driving experience unlike any other ultra-luxury SUV.

That's why we collaborated with innovative Dallas-Fort Worth Entrepreneur, Yasmeen Tadia, founder of the sweet treat empire, Make Your Life Sweeter: a curated dessert experience, (also) like no other.